July 07, 2020

What is Curation and Why Does it Matter?

Have you ever thought to yourself: “Golly, I really want something, but I don’t know what it is”? Maybe when you open up the fridge, close it, then open it up again hoping for something new to appear between the lunch meat. Maybe when you’re scrolling through your streaming service and there’s seemingly nothing to watch. Perhaps you just want a decision made, especially when you know that the options will benefit you. You just don’t want to know which one will benefit you the most. Sometimes, people just want less choice. It’s easier to answer the question of what I want to eat when I have to choose between two available options instead of a thousand choices based on what I have on my fridge. When the options presented are both good options for a person, the energy to make a decision is less and the person can focus more on what they care about. That’s curation. It’s an organization of information, services, anything that matters to the individual- so they don’t have to spend the time gathering the resources to find what they need.

young-couple-buying-things-for-new-house-online-using-laptop-4247721 Right: "Okay, so we're watching Django Unchained, right?"

Left: "Well, maybe we should just watch The Office again."

AI is pretty good at curation, and getting better every day. We all get targeted by curated ads from products related to our searches, our activities, our hobbies. Ad targeting has evolved to be hyper-personal, yet as broad as possible to reach target demographics. Sometimes it’s nice. Maybe I’ve been thinking about getting into kayaking, did a few searches, and now I get ads that are promoting items I didn’t know I needed. It’s also nice when your phone presents you with information it knows you want because it has learned from your actions. It can also be pretty annoying, almost intrusive, to be presented ads about something I felt like I just started talking about (Turns out that’s a myth). There are pros and cons to software curation and we could talk all day about it. What we really want to talk about is in-person curation.

Real, human curation is first and foremost built on trust. A museum hires a curator to pick and choose what goes into the exhibits because they trust their expert opinion. A homeowner may trust a designer to present designs and upgrade their house. A chef writes a menu and cooks to people who trust they can cook. A curator does something that a person may think they could or couldn’t do, but they deliver something expert and trusted.

So why does curation matter? Well, it’s delivering a trusted service to you that brings value to you. People are value-driven and if something or someone can produce options or services that they trust, they can focus on what matters to them - their core values. Maybe someone hired a chef because they want to focus on their work and they don’t have the time to eat well. Maybe they want to spend more time with their family instead of cooking. That’s only one example, but you can apply value-focused curation to anything.

Let’s talk about a different example: curation focused on valuing professional growth. What if you had someone who knew your professional strengths, your weaknesses, and your desires and prepared a menu of resources, activities, classes, seminars, and tools intended to help you grow? Maybe you’re a freelancer that has a great product, but doesn’t know much about how to market it. What if you were immediately presented with a marketing expert to help you take your business to the next level? Maybe you’re part of a startup that’s growing fast and you need some real legal information to keep you out of the weeds. Tools and lessons presented to you, right when you need it. You could be a manager of a corporate team, struggling to improve morale or teamwork? Let’s get you some team-building events and classes on management.

astronomy-clouds-dusk-hands-447329 This is you reaching for the moon. Go on, stick out your hand. Now you're a little bit closer to your goal. Unless, you're pointing the wrong way.

That’s what 4M does. We present you with what you need to grow and learn to help launch your projects, your teams, and your careers to the moon. When you stay at our campus, you’ll get more than you asked for, and then you’ll get even more. Our curation isn’t just some general assortment of lectures or seminars that we think might be helpful. We talk with you; we get to know you; we help you get what you need so you don’t have to worry about anything but your own team.